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How Lego clicked: the super brand that reinvented itself
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Post #98498
June 11, 2017, 01:20:54 AM
Red Mones
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Post #98498
June 11, 2017, 01:20:54 AM
Anyone here like Lego's?
Of course you do.
https://www.theguardian.com/lifeandstyle/2017/jun/04/how-lego-clicked-the-super-brand-that-reinvented-itself
Thoughts?
Red Mones
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Post #98502
June 11, 2017, 01:38:49 AM
taulover
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Post #98502
June 11, 2017, 01:38:49 AM
Oh, I remember watching a documentary on this subject years ago! Wasn't it largely due to pushing out new products, including licensing out brand Lego sets?
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Post #98506
June 11, 2017, 01:45:25 AM
Red Mones
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Post #98506
June 11, 2017, 01:45:25 AM
I remember there was a 20 minute documentary on lego on netflix, but they've taken it down since.
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taulover
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